HOLIDAY SEASON SPECIAL

In-Store Media Cross Media

Optimizing a Last Mile Marketing Strategy Integrated with Mobile and a Brick 'n Mortar Retailer

 Over 75% of users with smartphones do price checks on their mobile device before purchase. Not only do in-store mobile apps play a major role in engagement, offers and location based advertising, so does traditional marketing techniques such as SMS, QR codes and the emerging areas of integrated NFC marketing and the mobile wallet.   The holy grail for retail marketers has been to best enable that last-minute shopping decision with the traditional methods of merchandising now being disrupted with mobile online shops instead of the typical check-out processes. Mobile has led to the opportunity to not only get that “impulsive buy” via 1-click buy and carry or home delivery, but offers an array of opportunities around mCRM.  Mobile will have a major role to play moving forward in the overall brand marketing in-store strategy. For this holiday special MXM we will bring such brands to share that story in an amazing venue along 5^th Avenue and 34^th street- The Empire State Building.

For this special MXM as we are honored to have an event tied to the book signing and book release by long-term veteran of the Mobile Industry, Gary Schwartz.  The book is titled “The Impulse Economy- Understanding Mobile Shoppers and What Makes them Buy.” Today it was announced with partner Atria, to be the “First-Ever Near field Communications Enabled” smart book. NFC will become a key part of the mobile shopping experience in 2012, and to learn from the key thought leaders in this space just before the 2011 Holiday Season craze is an event not to be missed.

Goal

To bring together brands, agencies, marketers, innovators, technology companies to share and learn about the best cases of marking in-store via mobile, interactive and traditional media

Event Overview

The event will have several speakers ( Mobile, Retail, Brand) and include Gary’s Book release describing how the converge of mobile has affected their in-store marketing plans for the holidays. 

Covered Topics:

·         Strategies to drive users in the store to make the sale.

·         Mobile apps used for marketing purposes tied to customer awareness and customer relationships in-store

·         What are the best way(s) cases to achieve superior ROI for the Brand at the point of   sale

·         How social media can be leveraged to build Brand ROI at the point of sale

·         How to build a CRM that can lead to purchases based on continuous engagement and offers

·         Location Marketing for the Brand

·         Creating the right Loyalty relationship with the Brand via Mobile

Nov 15th (Tues) 2011 Event Agenda

5:30~6:15pm   Networking Reception

6:15~6:30pm   Introduction by Host-  Matthew Snyder, MXMEvents

6:20~7:00pm   [Quick Pitch Presentations]  by Sponsors

                       6:20-6:30 AdGent Digital

                       6:30-6:40 Corporate Tax Network ( CTN) 

                       6:40-6:50 Velti 

                       6:50-7:00 [ TBD] 

7:00~7:45pm  [Keynote] Gary Schwartz Presentation, CEO, Impact Mobile,  The Impulse Economy

                                     Judith Curr, EVP and Publisher, Atria Books

7:45~7:50pm  [In-Store] Bill Warsaw, Owner, TastiDlite Times Square 

7:50~8:00pm  [Retail] Joe Carvelli, CEO, Retail Ingenuity

8:00~8:10pm  [Brand] Presentation from the Retailer In-Store Perspective

************

8:10-8:45pm   [Panel]  with the Speakers and Q&A

8:45-9:15pm   Refreshments and Networking

Concluded.

Venue:  Corporate Tax Network, Empire State Building, 34^th and 5^th Avenue, 60^th Floor

About MXM:

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·         Monthly Educational Series that focuses on the different verticals of Cross-Media Mobile and Social Media Marketing ( multi-screen)

·         About 60~80 people at each event that are comprised of 40% Brand/Agency, 40% Media or Publisher, and 20% Platform or Consultants.

·         The MC for the event will by Matthew ( MXM), and there will be a key industry leader in the Retail Space to moderate the panel